1. Help in being globally competitive.
2. Enhancing the impact of the product in its respective foreign market.
3. Harnessing the wide scope of entering into global markets.
4. Increased revenue and share of global and multicultural markets.
5. Better customer communications through locale-specific content
in the preferred native languages.
6. Stronger brand penetration and increased equity.
7. Lower cost of doing business.
8. Improved time to market and competitive nimbleness.