When you add a promoted result that was called Best Bets in SharePoint 2010 then you show this result above the ranked results. For example, for the query "suggestion", you can add a link to a suggested site above all ranked results.
This is an easier way to save users from the frustration of paging through search results. This article explains step-by-step how to create promoted results.
Step 1: Navigate to Manage Query Rules under the Search Tab.
Step 2: Select Local SharePoint Results as shown below.
Step 3: Click on New Query rule and provide the following information.
- Rule Name
- Query Matches Keyword: It should be the word for which you are promoting the search results.
After entering Query rules, click on Add Promoted results.Step 5:
Enter the following information in the Add promoted result page.
- Title: Title of the promoted result.
- URL: URL of the promoted result.
Go to the Search Centre and type the word "suggestion".Step 7:
Here you go!!
The suggestion appears right at the top with the ticked mark symbol. Irrespective of the search results, promoted results appear quickly.