We all know that our business if of building relationships with Clients. Unless we understand the need of the client, he will be just a prospect. Not understanding the client requirements can be disastrous.
Just to bring this point, I am sending a small example. Please accept my sincere apology for using such language in the example but its worth reading.
Understand client's requirements rather than assuming them - invaluable lesion in our business.
In the days when you couldn't count on a public toilet facility, an English woman was planning a trip to India. She was registered to stay in a small guest house owned by the local schoolmaster. She was concerned as to whether the guest house contained a WC. In England, a bathroom is commonly called a WC which stands for "Water Closet". She wrote to the schoolmaster inquiring of the facilities about the WC.
The school master, not fluent in English, asked the local priest if he knew the meaning of WC. Together they pondered possible meanings of the letters and concluded that the lady wanted to know if there was a "Wayside Chapel" near the house . . . a bathroom never entered their minds.
So the schoolmaster wrote the following reply:
I take great pleasure in informing you that the WC is located 9 miles from the house. It is located in the middle of a grove of pine trees, surrounded by lovely grounds. It is capable of holding 229 people and is open on Sundays and Thursdays. As there are many people expected in the summer months, I suggest you arrive early. There is, however, plenty of standing room. This is an unfortunate situation especially if you are in the habit of going regularly.
It may be of some interest to you that my daughter was married in the WC as it was there that she met her husband. It was a wonderful event. There were 10 people in every seat. It was wonderful to see the expressions on their faces. We can take photos in different angle. My wife, sadly, has been ill and unable to go recently. It has been almost a year since she went last, which pains her greatly.
You will be pleased to know that many people bring their lunch and make a day of it. Others prefer to wait till the last minute and arrive just in time. I would recommend your ladyship plan to go on a Thursday as there is an organ accompaniment. The acoustics are excellent and even the most delicate sounds can be heard everywhere.
The newest addition is a bell which rings every time a person enters. We are holding a bazaar to provide plush seats for all since many feel it is long needed. I look forward to escorting you there myself and seating you in a place where you can be seen by all.
With deepest regards,
The woman fainted reading the reply........ And she never visited India!!!!
Reference : Email from a friend.